Our second VW / CBS fantasy football collaboration was a little simpler but no less ambitious. We wanted to make the best online paper football game. So we made a rich media banner with a full working 3D engine, variable weather and game conditions and bonus rounds. To tie it all back to your league you could smack talk your friends through the banner and see who flicked best on the leaderboard.
My first year working with CBS fantasy football on their VW partnership we made a secondary matchup for fantasy football. So while you played your league each week, each player took on different CBS sports personalities to determine who was the better coach. This rich media banner experience basically functioned as a full microsite, pulling in CBS sports API information and using it in a variety of ways to give you coaching tips and put you up head to head with the likes of Bill Cowher.