My last project on VW was a collaboration with Funny or Die, Volkswagen and Target - two of our clients at Deutsch at the time. The outcome was this video short, titled "The Way to Helpful Neighbor" that was concepted by Adam and I and co-written by us and the writing staff at Funny Or DIe.
It stars Rob Huebel, from Children's Hospital among many other roles, as a borderline creepy neighbor with a passion for low cost interior design.
The other big part of this campaign we were involved in was a big and involved OOH campaign. The concept for Golf was that it was the perfect city car, so we hired four different artists (Jeff Soto, Jeremy Fish, Jeremyville, Andrew Bannecker and Cody Hudson) from the four biggest markets (Los Angeles, San Francisco, New York, Washington D.C. and Chicago, respectively) to create art that summed up their cities in the shape of a golf. The experience continued online and through social media with posts from VW and the artists themselves on Facebook, Twitter and Instagram. Finally, we released templates for papercraft Golf's that people could build with the artists designs and blank templates so that they could design their own.
We had several artists in cities that were not chosen contact us asking for the template to make their own version of the Golf for their cities and the overall social response was extremely positive. In short, people loved the art and the concept behind it.