For digital content with CustomInk, we went in a different direction than TV. They needed a spokesperson to help answer questions and guide people through the online purchasing and design customization experiences.
Their logo, the lovable octopus Inky, is very central to the company's brand and beliefs. So we decided to create a character, Steve The Spokestopus (possibly Inky's cousin) to help interact with people in social platforms. We worked with the amazing team at House Special in Portland to bring Steve to life through stop motion.