There are tons of awesome things about StubHub.
The problem is, nobody’s really thinking about those things, because, well, nobody cares about anything anymore and the world is crumbling before our eyes (#amirite?).
To remind people why StubHub totally rules, we created a literal SLEW of short-form pre-roll spots from 0:06-0:15 seconds in length and in every size - 16:9, 1:1 and of course the dreaded 9:16.
I was brought in under ECD Justin Hooper to work with the illustrious Ms. Kacey Coburn on this campaign. We literally wrote all of the spots in a span of 3-4 days, and, with the magic of being internal and your boss also being your client, got to shooting them almost immediately. We shot in Toronto with the awesomely Irish directorial duo D.A.D.D.Y. and by the end, outputted almost 100 versions of the 20 scripts we went forward with. All, from concept to air, within a span of about three months.
So, the next time you think to yourself, “Hey, ‘sup with StubHub?” you can be like, “Oh, 20 different ads just told me on all my favorite social and streaming channels!” You’re welcome.