AICP and SHORTY Awards Winner!
In 2023 I did another nice long stint with the eBay team with AJ Rivvers and all the lovely people at The Many. I was brought in to lead the edit of my first ever long form content series (episodes around 10 min each) - the second season of the popular Between Two Rides series for eBay Motors’ Youtube Channel. Our second season amped the whole concept up, bringing in top-notch car influencer talent to race stock cars vs. their modded counterparts (all parts from eBay Motors of course) with our charismatic host with the most, Emelia Hartford. Each episode was accompanied by teasers, trailers, and social content to excite and inform our audience as to the challenges we were taking on this year. The whole thing was a great learning experience in pacing a story over a much longer edit length than I had done in the past and the results confirmed that we nailed it.
Each of our episodes had views than any episode from the first season, the most popular hitting 5.3 million views, almost double the most popular episode from season 1. Overall, our 5 episodes and a BTS 6th episode racked up over 18 MILLION views and increased eBay Motors’ channel subscribers to 500,000 - absolutely CRUSHING our success metrics. I’ve embedded my favorite two episodes here, but please check out the whole series on Youtube!
As B2R was winding down, I hopped onto another motors project that was more rooted in social native content. KYRODA (Keep Your Ride or Die Alive) is the main eBay motors campaign, championed by some amazing hero films by Joan, and we were tasked with making some matching luggage social content both in-house and in partnership with influencers making their own content that drafts off our concepts.
Our approach was to re-contextualize social media trends in other verticals for motors, making for some fun appropriation of filming, edit and content styles. We did a Fit Check style video focusing on how eBay’s Guaranteed Fit will always make sure you’re showing up in style. A Haul video showing how easy it is to get the parts you want from eBay Motors, and finally, a Vibe Shift, utilizing social native edit techniques to stop the scroll and make content that felt native to the platform.
Once we got our edits together, we reached out to content creators in the space to make their own versions, guiding them to a successful end product while allowing them to take the reigns and make videos that felt native to their own styles and that would appeal to their own audiences.
Shoutouts to Jules Fox, AJ Rivvers, Mike Regan, AZ, Diego Saramiento, Kathryn Nicolai, Bryan Wong, and the incomparable Martin Van Der Valk