My good buddy AJ Rivvers hollered at me from over at the many that they could use another sneakerhead on eBay sneakers. Being the nike coveting, jordan loving, often deep cut new balance wearing sneaker lover I am, I jumped at the opportunity! Plus the projects were for their Artist Series, where they partner with awesome young artists to make unique, sneaker adjacent auctions for charity.
-2022-
Together we got their Blue the Great artist series over the finish line, no small feat including a party, a film campaign (teaser and animated unveil film) and a social/influencer contest. We even made a charitable component, auctioning off 5 unique, one-of-one, custom sneaker stands to generate funds for young artists at Blue’s alma mater high school in Texas, and made content around that auction and effort.
We also took a tiny little brief about wild artist named Neckface and his SB Dunk Lows and made some of the craziest stuff he, I or eBay has ever slapped our names on! What could have been a talking head piece about making skateable art becaume a faux-90s cartoon style, adult swim on acid social content series about Neckface: Demon Hunter, with hundreds of thousands of views. That auction, which was much smaller an effort than the Blue the Great one, ended up making even more money!
-2023-
I was tapped again along with the delightful Diego Saramiento (CD/CW) to lead the charge for eBay Sneakers’ Black Friday / Q4 social campaign. We knew we wanted to give away sneakers in a fun way that would surround the Black Friday time period without directly competing with it. The concept started as the Ghost of Kicksmas Past, a dickensian streetwear and sneaker loving spirit here to give you a second chance on the grailed sneakers you coveted most. Through rounds and teams adding to the idea (shout out to Katie and Juan!) we landed on the Grail Ghost, a character of our own creation bringing your favorite sneakers of the year back from the dead. And even better, we got the always stylish Trinidad James to become our Ghost and really take the whole effort to the next level. After our initial announcement hero video, we had five influencers try and summon the ghost on their own channels. On those channels as well as the main eBay sneakers account, fans could comment their biggest L of the year in hopes that the ghost would see it and respond to them, giving them the sneakers they missed out on. The whole thing was super successful, got a TON of engagement and love from the community and was another weird entry into the eBay Sneakers books!
Shoutout to Jules Fox AD/ACD, Joe Hagel ACD/CW, Diego Saramiento, Katie Braverman, Andrea Stoll, Prod and everyone else who helped bring all of this to life over long nights and busy weekends!!