I went to Ubisoft about two months before the pandemic really hit hard. We made everything from tiles for the various digital stores to social posts to brand books and logos for the different games. I had a small team working under me and a large, killer production studio that always had our backs. During my time there I ran all the marketing design for Just Dance 2021 (as well as the ongoing social efforts for JD2020), the launch of a new arena shooter, Hyperscape, the reissues of Scott Pilgrim’s classic brawler and the timeless Prince of Persia, Sands of Time. I helped concept and launch the design for the upcoming Riders Republic extreme sports game, making over 60 different logos during our exploration. I also ran a lot of the smaller games such as Anno, Uno, Monopoly, and other “family games” that had a constant stream of assets needed for various online platforms and social.
As a lifelong gamer it was a dream come true to work for an actual game company in-house. I had worked on some Playstation work, Nintendo campaigns and had tried to Gamify just about every digital project I was ever assigned, but to actually be at ground zero was such a special moment to me and one I hope to return to!